Grafitti & Guerrilla Marketing
Vocês viram a campanha de Guerrilla Marketing que a Sony lançou para divulgar o seu novo console portátil, o PSP?
A gigante japonesa decidiu usar o graffitti para fazer a promoção e tentar se aproximar do público-alvo jovem.
Mas se deu mal.
Muita gente se revoltou com a "pichação corporativa" e deixou registrado o seu protesto junto, ou por cima da ação de marketing da Sony;
tanto as comunidades que foram "agraciadas" com o graffitti;
quanto os grafiteiros, que se sentiram ofendidos com o mau uso da sua arte e das paredes.
----------
Por outro lado, uma empresa que soube usar muito bem o potencial dessa nova forma de arte foi a fabricante suiça de relógios Swatch, em parceria com o estúdio de design (muito bacana) Pixelpunk.
A parceria foi estabelecida para o lançamento de uma série de lojas provisórias (Swatch Instant Store) em Berlim, Zurique, Madrid, Barcelona, Amsterdam e Paris.
Berlim
Zurique
Madrid
Barcelona
Amsterdam
Paris
Bem legal, hein?
E sem ofender ninguém (eu acho)...
Ah, e além da participação do coletivo Pixelpunk, eu devo destacar que os display´s oitentistas são desenhados por Thilo Brunner.
via: Wired & Reluct
posted by Giuliano @ 4:37 da tarde
7 comments
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